Introduction

Michael and Clancy had previously run Meta advertising campaigns for over six months, spending thousands of dollars with little to show for it — other than a strong scepticism toward paid social altogether.

Like many agencies we speak with, their past experience made them cautious. However, they were open to reviewing our process to determine whether a different approach could genuinely work in their market.

The Solution

• Set realistic expectations based on their local market
• Implemented a structured inbound system focused on seller intent
• Prioritised appointment quality over volume

We agreed to a three-month trial with clear benchmarks, focusing on consistency, follow-up, and lead quality rather than hype.

The Results

Within the first quarter:

• 12 listing appointments booked
• 5 listings secured
• $119,000 in additional GCI

Not only were targets met — they were exceeded, rebuilding confidence in digital lead generation as a reliable growth channel.