Introduction

Darren identified a clear bottleneck in his Blue Mountains office — motivated agents, but no on-demand lead generation system to consistently create opportunities.

The Solution

• Created suburb-specific campaigns, no matter how small
• Focused on relevance to cut through local competition
• Maintained lean ad spend while testing performance

Each campaign was designed to feel personal and highly local.

The Results

Within the first quarter:

• 20 appointments booked
• 2 listings secured
• $45,000 in GCI
• Spending just $30 per day

This success led to campaigns being rolled out across all three offices, including Penrith and Glenmore Park.